CPD SEO Training for Businesses

At Bottletop Creative, we provide CPD-certified SEO training that helps businesses of every size — from sole traders to larger organisations — improve their digital presence while earning recognised professional development credits.

Our Introduction to SEO course is accredited by The CPD Group and worth 20 CPD credits. It combines practical skills with official recognition, giving your team the tools to succeed online while meeting CPD requirements.

Why CPD SEO Training Benefits Your Business

Upskill your staff – give your team practical SEO knowledge that directly improves your website visibility and customer reach.
Support growth – better SEO means more visibility, more traffic, and more opportunities.
Demonstrate commitment – show staff, clients, and partners that you invest in training and professional development.
Enhance credibility – CPD-accredited training adds weight to funding applications, tenders, and contracts.
Flexible delivery – in-person, live online, or distance learning to fit around your schedule.
Tax efficiency – in many cases, CPD training can be classed as an allowable business expense (check with your accountant for details).

Training Options for Businesses

We provide flexible formats designed to work for all business types:

Individual enrolment – Sole traders and freelancers can book onto any course format to build skills and confidence.
Team training – Book places for staff to learn together, online or in-person.
In-house workshops – Tailored sessions delivered at your workplace or virtually, aligned to your sector and goals.
Distance learning – A self-paced option with video lessons, quizzes, and tutor support for maximum flexibility.

CPD-Certified Introduction to SEO

Our flagship Introduction to SEO course covers:

How search engines rank websites
The four pillars of SEO: on-page, off-page, technical, and content
Quick wins to improve visibility
How to build an SEO action plan

Every participant receives a CPD certificate accredited by The CPD Group.

FAQs – CPD SEO Training for Businesses

Can multiple members of staff attend at the same time?

Yes. Businesses can book multiple places on the same course or arrange a dedicated workshop for their team. Discounts may be available for group bookings.

Can training be tailored to our industry?

Yes. While the course covers universal SEO principles, examples and exercises can be adapted to your sector — from local services to e-commerce.

Do staff need prior digital or marketing knowledge?

No. The course is designed for beginners and explained in plain English. Staff only need basic computer skills and internet access.

How flexible are the delivery options?

Very. Choose between:

In-person training (half-day workshops in Kent)
Live online training (via Microsoft Teams)
Distance learning (self-paced video modules and quizzes)

We also provide bespoke training either on-site at your business, or can arrange a venue to suit you. Contact us to discuss these options further.

What outcomes can we expect?

Staff will leave with practical actions they can apply immediately, as well as a CPD certificate worth 20 credits. Businesses typically see improvements in website visibility, content quality, and digital confidence.

Can CPD training be claimed as a business expense?

Often yes. Work-related training is normally an allowable business expense. Always confirm with your accountant for your specific situation.

Why Choose Bottletop Creative?

To our knowledge, the only CPD-certified SEO training provider in Kent
Accredited by The CPD Group
Jargon-free, beginner-friendly teaching style
Flexible formats for individuals and teams
Delivered by a working SEO agency with real-world expertise

Start Building Your Business’s CPD Credits

Give your staff the skills and recognition they deserve with CPD-accredited SEO training. Flexible options are available now for individuals, teams, and organisations.